Benita Guillaume

I manage a set of luxury cosmetics brands in the three Baltic States, and my resposabilities cover everything from importing the goods, marketing and selling then to the chains. Major activies are: import/export, key account management, budgeting, marketing and PR, training and promotion. Very challenging but interesting job!

First experience in cosmetics business as Product Management Assistant allowed me to learn about new product creation, marketing and selling in a small/medium size enterprise. I was in charge of coordinating a new product launch within both production and marketing departments. It was a great marketing experience which helped me to put into practice my knowledge from the MBA course.